Jordan grew up in Ballarat, Victoria, Australia. A budding photographer, in his mid-teens he was struck by how documentary films – particularly Michael Moore’s Bowling for Columbine and Robert Kenner’s Food Inc. – were having an impact on how he saw the world and how he lived his life. Impressed by what an effective medium for change documentary films were, he wanted to get behind the camera and have a positive impact on the lives of others. Although he was accepted into university to study film, Jordan decided to teach himself online, wary of taking on the hefty student loan.
An interest in tiny houses led him to a project happening in Gippsland, Victoria that would open up the opportunity to make his first feature film, A Simpler Way: Crisis as Opportunity, which has received over a million views on YouTube and continues to be shown at community events and festivals around the world. Over the course of that year in his spare time Jordan made short films exploring similar themes, realised he’d found his niche and that few people were making high-quality films in that space, and knew where his future lay. He spent the next two years travelling with Antoinette throughout New Zealand making short films, exploring the many ideas encountered in their research and travels and eventually pulling it all together in Living the Change: Inspiring Stories for a Sustainable Future.